The team at AYTM has recently released an interesting platform.
What you get is the chance to ask up to 5 questions (with 5 possible answers to choose from) to a target market you choose. You can tweak the demographic filters so that the respondents will likely come from the audience you’d like to ask questions to.
For the time being, the respondents are US Citizens but, if the platform succeed, as I hope, it is likely that they will become soon a meaningful statistical sample for almost any market. And, by the way, getting the world flat, this is likely to be less and less an issue.
The platform is working smoothly, is damn easy to use and is based on an honest SLA concept and truly reasonable prices.
I’ve done my test and I’m pleased by the results. Building my survey online has been easy and at 7pm on Saturday the survey was up and running. In less than 24h (actually by 2pm on Sunday) I got 50 replies to 3 questions from people all around the states. I don’t want to even start thinking how much would have been costing me, in time and money, doing the same with the traditional research agencies.
But the most interesting thing is not just saving big money, and a lot of time. I think this platform, by offering market research on demand (almost real time), offers great ways to do new things with research, not simply to do the same stuff but at a lower cost. We can actually apply market research to new areas of our business that previously was not making sense cost-wise. What about having a survey helping you choose a new logo? Yes, you can attach photos to your questions so that respondents will get a better idea of what are you asking them. How many small businesses could have handled it before AYTM?
I like it! I see some nice disruption going on 
